Independent Music Label in India
Desi Music Factory
Desi Music Factory is an Indian music label that was incorporated on 31 December 2015. Anshul Garg (a young entrepreneur) and Tony Kakkar (a talented Indian singer, music director, and lyricist) founded the company.
Desi Music Factory reached 11.9 million subscribers on YouTube in a very short time. Many of their songs are very popular. Six songs have been viewed more than 100,000,000 times. Five songs were launched within the past year out of six.
Marketing Strategies that Make a Difference
They use many marketing strategies, including Shoutouts from popular artists and Paid Advertisements. Here are some strategies that can make a big difference in their music’s success.
The Hook of Song (Content)
The hook is catchy and easily understood by the audience aged 13 to 26 years. They created a song that is appealing to students and teenagers.
A hook is a musical idea that’s often a short passage, riff, or phrase. It is used in popular music to make songs appealing and “catch the attention” of listeners.
Songs like Dheeme Dheeme and Naagin Jaisi and Kanta Bai have a catchy hook that is infectious and very catchy.
There is no one specific genre
Anshul Garg, an entrepreneur, understands that India is home to the second largest population in the world. There are no particular genres that work. People from diverse cultures and genres have their own choices of genre.
He says that there is no one genre that works. Good music is what people want. It doesn’t matter if it’s Jazz, Bollywood, or party song.
His goal is to connect with diverse genre-loving audiences.
Desi Music Factory Influencer Marketing
This is one the most effective strategies Desi Music Factory uses in reaching a large audience
TikTok is the platform they use to promote their songs. Many of their influencers include Riyaz and Siddharth Nigam as well as Anushka Sen and Avneet Khan.
How can they use Influencer Marketing to promote their songs?
The Tik-Tok video of the song is made by the mentioned influencers. They ensure that the TikTok video contains Hook – The Catchy part, which appeals to their target audience aged 13-26.
After an influencer has uploaded the video, they ensure it is seen by more people. The more people they reach, the greater the chances of them making “Duet”.
Once the video has been published, it works as multi-level marketing. Fans create Duet and the videos reach more people. !
Songs featuring TikTok Influencers
Desi Music Factory uses influencers to lead the videos, which can increase their chances of going viral. Songs like: Superstar, Gal Karke, Yaari Hai, Pahadan, etc. Anushka Sen and Riyaz were featured, as well as Sidharth Nigam (Siddharth Nigam), Tony Kakkar (Tony Kakkar), and Avneet Kaur.
Anshul Garg is an entrepreneur who understands the market and knows that people love to see their role model, the HERO, in songs. This makes them more likely to share the song.
Avnet Kaur and Riyaz Aly recently released a song called Daily Daily.
Desi Music Factory Conclusion:
After watching Desi Music Factory closely for over a year, these are the marketing strategies that I have come to understand. These are my top takeaways.
- Content is the King. This is something everyone knows.
- Find out who your target audience is and how you can reach them.
- Learn what your audience wants and likes, then DELIVER it.
- Tik-Tok is a very underrated product. Get it started NOW.
- Think about how Influencer Marketing could help your business.
- I hope you enjoyed the content. Please leave your comments below about Marketing Case Study – Desi Music Factory.
DESI MUSIC FACTORY PRIVATE LIMITED